15th

October 2021

APPs
Customer Engagement
Technology
Business
Marketing

 

More so than ever, users are demanding a personalised, unique experience when using apps and websites to ensure that they stay engaged.

Your app is finally up and running after all the hard work you and your team have put into it. Now, you’ve worked out the initial bugs, you have spread awareness of your app through marketing and social media channels, and you are starting to build a base of people downloading and using your app. Whilst this is absolutely something to celebrate, you also need to be setting your eyes on the next key aim of your app: retaining your users. Here are some of our top tips for ensuring your audience keeps utilising your app in the long run.

Let Your Users Know You See Them

More so than ever, users are demanding a personalised, unique experience when using apps and websites to ensure that they stay  engaged. Of over a thousand 18-64-year-olds polled by Epsilon regarding personalisation, around 90% said they respond positively to it
and find it appealing when using a service.

Your app’s experience needs to be personalised to boost user retention. It also needs to be able to translate seamlessly across the various platforms you offer it on. According to Statista, the average American has access to 10 consumer electronic devices in their
household, and so to assume that simply having a great mobile app experience will guarantee retention is merely naïve. You need to offer frictionless, instantaneous cross- platform usability, or users will begin to look elsewhere.

Know Which Platforms to Prioritise

With users on multiple platforms, it can be hard to know how to divide your attention when trying to retain users, but this simply does not have to be the case. With user data, you can see which platforms are used more after users have been with you for a week /month /quarter, and as such, you can see when individual platforms are more likely to lose users.

If you can see that User A only uses your mobile app, and that retention drops off severely at eight weeks use, then you can send User A an offer or other such incentive at seven weeks to curb this drop-off. Tailoring your retention methods to your individual platforms can leave to curb this drop-off. Tailoring your retention methods to your individual platforms can leave you with far more engaged users versus simply aiming blind and hoping your offers land efficiently.

“Incorporating the feedback a user gave you previously into the following feedback message can further help them feel like they are genuinely valued and that their thoughts are not simply being shouted into the void.”

Listen To Your Users At Regular Intervals

Nearly all apps ask for your feedback when deleting your account, and while this is a key method to understand how to retain users, you should be checking in far more frequently than this.

You should be checking in with your users at regular intervals so that they feel listened to and looked after, but not that they are being bombarded with feedback requests. Experimenting with the frequency of requests and analysing the rate with which users  actually responded to it can help you find this balance.

Alongside this, incorporating the feedback a user gave you previously into the following feedback message can further help them feel like they are genuinely valued and that their thoughts aren’t simply being shouted into the void.

How We Can Help

At TheAppBooth, we are experts at creating and building apps to suit your business. We spend a significant amount of time understanding how your business works to ensure you have the right app for your needs. Our friendly team will work with you to develop an app that uses various methods to interact with your customers, increase sales and loyalty, and offer a better service. Let us help you build an app for your business today. Contact our team for a free no-obligation consultation.

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