8th

October 2021

APPs
Customer Engagement
Technology
Business
Marketing

With so many options available at the click of a phone screen, if a user is not instantly drawn into your app, then your chances of losing them to a competitor are incredibly high.

First impressions are absolutely crucial in this world – from the first time meeting an employer, to the first time meeting a partner’s parents – and apps are no different.

With so many options available at the click of a phone screen, if a user is not instantly drawn into your app, then your chances of losing them to a competitor are incredibly high. Thankfully, we are here to provide you with a guide to ensuring that your users’ first impressions (A.K.A the on boarding process) go as smoothly as possible, and that they translate over into engaged users.

The Welcome Screen of Dreams

Everyone knows the old saying ‘Never judge a book by its cover’, and while this does apply in some situations, it really doesn’t hold that much weight in today’s information intense society. If a user doesn’t like the look of your app’s welcome screen, they may simply give
up on your app instantly, without even really trying it out.

For this reason, your welcome screen needs to be the perfect face of your app at all times. You should ensure the information displayed is clear and concise, that your app’s key features and benefits are obviously displayed for the user, and that they know how many
more displays they need to view before they enter the app. Keeping the user in the loop combined with cleanly displayed information is a fool proof way of ensuring they give you the time of day.

As a side note to this, some users will not want to view your welcome screens at all, and so it is vital to provide them with a ‘skip’ option, allowing them to access the app’s features with a single click. Time is money nowadays, so don’t lose out on engagement due to mandatory scrolling.

“Users give up a plethora of information about themselves before they have even opened your app, and it is crucial that you use this to your advantage.”

Personalisation Equals Profit

Users give up a plethora of information about themselves before they have even opened your app, and it is crucial that you use this to your advantage. Whether this is greeting them  with their name, filling out any necessary forms for them as much as possible, or some other incredibly simple way of making them feel special, it will pay off in the long run.

Epsilon estimates that around 80% of consumers are more likely to make a purchase when a brand has offered a personalised experience, with 90% of respondents indicating that they found personalisation appealing. These percentages are simply too high to ignore: you need those engagement levels.

Strive For The ‘aha!’ Moment

The ‘aha!’ moment is when your user realises the value that your app adds to their life and is pivotal in securing them as a long-term user. This can be an overt, conscious moment where something goes their way, or can equally be a subconscious switch flicking in their mind, but whatever it is, you need to get there quickly. As much as you cannot really plan for this – as it is personal to each user – you can plan to set up certain checkpoints in the on boarding process that will offer opportunities for the user to see the truest benefit of your app and lock them in for the foreseeable future. From there, the power is in your hands.

How We Can Help

At TheAppBooth, we are experts at creating and building apps to suit your business. We spend a significant amount of time understanding how your business works to ensure you have the right app for your needs. Our friendly team will work with you to develop an app that uses various methods to interact with your customers, increase sales and loyalty, and offer a better service. Let us help you
build an app for your business today. Contact our team for a free no-obligation consultation.

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